A Single Property Web Site

Here we will focus specifically on single property web sites and when we feel they should be used.

When? It depends.  There are cases we have seen where Vail real estate brokers use this marketing medium for homes that are selling for $300,000 USD and then using them for homes that are selling for over $2M.  We find that it depends on the success rate that a broker has experienced.  Also, when an owner expects such a tool, they are used.  From a sales success perspective, the results remain unclear to us at this point.

With a single property web site, we find that they are generally filled with pictures.  Basically, they are an online showcase for the property that should show the property.  The idea is to entice peer brokers and clients to review the high quality photographs (which are important, by the way) and find out if the home is one they wish to view in 'real life'.  We concur that the single property web site is a good way to show a prospective buyer a great first glimpse at what the home has to offer.  Providing the photography is good and the content (the wording you have on the web site) is adequate, they SHOULD work well for you.

Critical to the success of a single property web site is the presence of the web site address in your marketing material.  The idea is to tell prospective clients and your real estate peers that you have your listing information posted and readily available on your single property web site.  A key benefit for you then, is the information you are normally attempting to EMAIL to clients and peers is now downloadable from your web site.  Easy on everyone and this method keeps the information highway less cluttered.  Further, your frustration level goes down since the 'work' of getting the information is distributed to someone else.

The task of getting this together can be a bigger challenge than most people want to deal with.  That's where we come in.  Let us help you determine if this is something that will help your business.

• Single property web site: 160 Morgan Drive in Singletree, Colorado

Again, if all of this becomes too daunting, we would love to work with you.  Call us today for a free consultation.